Discover a shade of red that is as unique as you are, with the new pure reds range of lipsticks by L'Oréal Paris. The range includes 7 exquisite matte shades that are chosen by 7 ionic L'Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively. Each shade in this carefully curated collection has its own gorgeous color variation to flatter every skin tone and add beautiful dimension to the lips. Your favourite red lipstick custom made for you.